Client
Year
NSF Kombinert
2024
Delivery
Team
Design: Henning Karlsen
Project Manager: Jørgen Krogsæter
Film and Photo: Hampus Lundgren
With the Ski World Championship held in Trondheim, the Norwegian Nordic Combined National Team wanted a wax trailer that was easily recognizable. The goal was clear branding that highlighted the team's iconic blue color while showcasing the sport at its best.
We focused on ensuring the design conveyed a strong national team feeling and visually connected to the unique aspects of the sport. It was important to express the dynamics and speed of the sport, while also evoking associations with the Norwegian national team. Color choices, proportions, and graphic elements were carefully reviewed in collaboration with the team to ensure a fitting expression.
The final design is inspired by speed, movement, and the colors of the Norwegian flag, embracing the trailer with a subtle reference to the two disciplines of the sport – ski jumping and cross-country skiing. With athletes smiling on the side of the trailer, the design was complete.