The famous brand, Salomon, was founded in 1947 in Annecy, France. They are known for producing extremely high-quality equipment for outdoor sports, including cross-country skiing, alpine skiing, running, and outdoor activities. The brand started by producing ski bindings in a garage, and it has since evolved to become one of the leading manufacturers of sports equipment, especially in winter sports and mountain activities.

Cross-country skiing is one of their biggest fields, and several of the world's best skiers can be seen with the "blue rockets." There are many reasons why they are so well recognized in cross-country skiing, including their innovative solutions, and now they have launched yet another major innovation, BOA systems in the racing segment. We had the opportunity to create official content for this campaign that is now going around the world!