Salomon Nordic wanted a campaign that resonated with their Nordic audience for their 2023 spring and summer collection.

But how do you give a hiking shoe, which has its origins in the Alps, a Nordic touch? Well, you go to Lofoten!

We created two parallel campaigns for the Speedcross and X-Ultra shoes. The result showcases the shoes' technical capabilities and versatility, while also inspiring both challenging and simple hikes in Nordic surroundings.