Sweet Protection has had great success with their helmets, and today are a major global player in protective and sports equipment. The business has a background in extreme sports and uses advanced technologies in their products.

Our film and photo campaign launched Sweet Protections new signature helmet. The design of the helmet has been developed in collaboration with Alexander Steen Olsen, a promising, young talent in alpine skiing who has quickly made a name for himself on the international racing circuit. The end result of the production reflects Alexander’s robustness and speed.

In Autumn 2024, Sweet Protection released the helmet, and Steen Olsen took his first win in the World Cup, at the opening event in Sölden. Congratulations!!